The two shows are now finished and we came back exhausted. It was an amazing experience. We had a great time with the journalists. It was very cool and also greatly constructive to have all the direct feedbacks about the game, and all the love! Unfortunately, we didn’t have much time to visit all the booths but we enjoyed the food (especially sausages and pretzels in Cologne!). You can find some of the greatests moments of our trip in those two albums: Gamescom and PAX. Again, thank you very much to all who took the time to visit us and a special thanks to our PR team for the great organization. See you next year (or sooner)!

We are just back from Gamescom and we already on the plane for PAX! We are very happy to give SQUIDS their first swim across the Atlantic, and present the game on that side of the world. We will be there from August 26th to 28th. If you’re attending, let us know here in the comments or send an email to us at hello@thegamebakers.com so we can meet. We’ll also be tweeting photos and news about SQUIDS during the show! Follow #TheGameBakers to stay informed.

PARIS – August 16, 2011 – Get ready to grab some tentacles! The Game Bakers, a new development studio founded by video game industry veterans, is revealing the first details of their upcoming underwater epic, SQUIDS. The game will release for iPhone / iPod Touch in October, with versions for iPad, Mac, PC, and Android following soon after. In SQUIDS, players will command a small army of stretchy, springy sea creatures to protect an idyllic underwater kingdom from a sinister emerging threat. An infectious black ooze is spreading through the lush seascape, turning ordinary crustaceans into menacing monsters. Now a plucky team of Squids—each with unique personalities, skills, and ability-boosting attire—must defend their homeland and overturn the evil forces that jeopardize their aquatic utopia. With its adventurous plot, whimsical cartoon artwork, and tactical RPG-inspired gameplay, SQUIDS combines old-school gaming sensibilities with the hands-on convenience of touch-enabled smart phones and tablets. Turn-based battles are fought with simple controls that allow players to stretch Squid heroes by the tentacles and fling them across the battlefield. Special moves, combo attacks, and customizable characters make for a dynamic playing experience that goes deeper than most mobile games. Plus the game’s Retina Display optimized graphics, highlighted by breathtaking underwater environments and hilarious character animations, make SQUIDS one of the best-looking iPhone / iPod Touch games to date. The Game Bakers was founded earlier this year by former Ubisoft employees whose credits include Splinter Cell Double Agent™, Tom Clancy’s EndWar™, and other best-selling action games. SQUIDS was born of the team’s desire to return to the playful fun of video gaming’s earlier days. “Making SQUIDS has been like baking a cake,” says The Game Bakers’ creative director Emeric Thoa. “We took the best ingredients from our years of AAA console game development, especially in terms of depth, and we mixed those in with the best of iOS gaming. Then we layered a fun universe and characters on top. We’ve sneaked a bite of our cake and it tastes delicious—we hope you like it too!” SQUIDS will be shown to the press for the first time at this week’s GamesCom convention. To learn more about SQUIDS or sign up for The Game Bakers’ newsletter to receive development updates, visit https://www.thegamebakers.com. # # #

That’s it! Next week, Audrey and Emeric will attend GamesCom and reveal the first details on our upcoming underwater epic, SQUIDS.

We will be around from August 17th to 19th, and would be very happy to meet with you if you are attending. It will be a great opportunity to show you more about the game, and share tips about the best restaurants in town!

Visit us at our booth located in the Business Center: Hall 4.2. Stand B029 or get in touch by sending us an email (hello@thegamebakers.com)

Hope to see you in Cologne!

Audrey and Emeric for The Game Bakers

PARIS – 5 July 2011 – Audrey Leprince and Emeric Thoa, two award-winning video game developers, are announcing the formation of a new game studio, The Game Bakers. Based in Paris and Montpellier, France, The Game Bakers are dedicated to crafting AAA quality games for mobile platforms.

Having worked on AAA titles including Tom Clancy’s EndWar™ and Splinter Cell Double Agent™, Leprince and Thoa are accustomed to building traditional console games that require 200-person teams, millions of dollars, and years to develop. With The Game Bakers, the duo will focus on smaller scale, more agile creative projects that will take advantage of the opportunities afforded by touch devices and the exploding mobile market. They have been joined by senior developers and talents from the video game world and the comic book industry.

The Game Bakers are currently working on SQUIDS™ for mobile platforms, PC, and Mac. In this epic adventure game, the player recruits a team of misfit squid to banish the Black Ooze from the seas. More details will be revealed in the coming months, with a release planned for Autumn 2011.

Download the press kit: https://www.thegamebakers.com/files/TheGameBakers_PressKit.zip

Logo and Developers pictures: https://www.thegamebakers.com/TGB_announcement.html

For more information visit https://www.thegamebakers.com/ or follow The Game Bakers on Facebook.

Contact:

hello@thegamebakers.com

The Game Bakers – 59, Rue Reaumur, Paris, 75002, France

Phone: +33 699 183 109

DEVELOPERS BIO

Emeric Thoa is in charge of The Game Bakers’ creative content. In a previous life he was Worldwide Director of Conception for Ubisoft and played a major role in the design of best-selling AAA console games such as Tom Clancy’s Ghost Recon Advanced Warfighter™, Splinter Cell Double Agent™ and Rayman Raving Rabbids™.

Audrey Leprince worked as a Producer on several best-selling console games. Her most recent game was the award winning voice controlled RTS Tom Clancy’s EndWar™. She started in the industry as a game designer and producer for independent studios, before spending 6 years developing games for Ubisoft in China.

Q&A WITH AUDREY AND EMERIC

What does it mean to deliver AAA games on mobile devices?

Emeric: it means that we take the best of the mobile gaming experience. For instance, all the qualities of a game like Cut The Rope™: super intuitive controls designed for the touch platforms, overall simplicity in gameplay, streamlined game structure, and attractive characters. But on top of that, we add a little bit of depth: an epic adventure to develop the universe, a light RPG progression where you build a team and take tactical decisions… all of it with top quality execution. A friend of ours said we want to be “Popcap meets Nintendo”. It made us laugh because we are big fans and we have a lot of admiration for those teams, and it became our dream goal!

How different is it to work for a major publisher than for a small independent studio?

Audrey: When you come out of a long console game development, it’s a breath of fresh air to work on shorter development cycles, with smaller development teams, and have a direct connection with the gamers. It’s a lot of work and presents a lot of new challenges, but it feels like this is where the future of gaming is happening. A lot of senior developers seem to be thinking along those lines, and it’s a great experience to be making games with people who would rather do nothing else but what they are doing.

Can you tell us more about the game SQUIDS™?

Emeric: I cannot say much right now but the game is about a team of squid that fate turns into the guardians of the oceans, and who must protect their world from an upcoming threat: the Black Ooze. The game features very cute squid characters, but it is also an epic journey that will seduce every gamer. More details on the game will be disclosed soon and we have a Beta test planned for this summer.

SQUIDS™, The Game Bakers™ are registered trademarks by The Game Bakers™. All trademarks are owned by their respective owners.

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So that’s it. After weeks of hard work we are happy to share with you the first pictures of SQUIDS: the preparatory work for characters and environments done by our Art Director Jerome. We hope you like it. The game is about a team of Squids that fate turns into the guardians of the Oceans, and who must protect their world from an upcoming threat: the Black Ooze. You will build an army of Squids to fight off zombie crabs and shrimps and live through an epic adventure. The game will release for iOS, PC and Mac. We are pretty impatient as we are preparing a Beta test for this summer so we can hear your feedback on the game and make the all the adjustments before it’s released in September. Stay posted as we will regularly release new information on the game. Or even better, register here for our newsletter so you won’t miss any news.

There has been quite some activity on the team side. Get ready for a new world tour! Gregoire (Tours, France) joined the team to help on the code side, and Meredith (Montpellier, France) is also on board to work with Emeric on the Game and Level design and lends a hand in Marketing. We have also been very lucky to find the best musician for the game namely mister Romain (Paris, France), and Jeff (Irving, Texas) who is doing a pretty awesome sound design too. We will dedicate a special post to the sound subject. We also had some reinforcement on the Art side: great models from Thomas (Tokyo, Japan), the most expressive animations from Alain (Paris, France), some help from Yann on matte painting (Paris, France)… And Jay our master user interface is also on board from Quebec, Quebec. We also worked with Gao et Zhang from Shanghai, China on some code support, and Antoine from Montpellier, France lent a quick hand too. So who is following? That’s a total of 8 locations in 6 countries for our team. And that’s what one of our video conference calls on Skype looks like (some of them are sleeping).